If you need storytelling to sell a Rs 5 or Rs 10 packet of biscuits, then you need storytelling to sell a product that is worth Rs 2.5 crore, Rs 3 crore, or Rs 30 crore.
When people want to buy a product of high-ticket value like a home, they want to know everything about the product and also everything that comes with it. It’s essential to have a very honest and transparent dialogue without making any kind of over-statements or reporting any kind of factual inaccuracies
Karan Kumar for Your Story
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