With 23 years of marketing and business strategy expertise, I have a proven record of driving profitable growth and leading brands to leadership positions. My focus on consumer insights driving strategic initiatives across highly competitive market contexts helps ambitious brands achieve sustained market significance through focused, time-bound, and results-driven execution — results I can help you accomplish for your business.
India Leaders for Social Sector, New Delhi
International Management Institute, New Delhi
St. Stephen’s College, Delhi University
Springdales School (Pusa Road), New Delhi
Andreas NLP (Colorado, US) in partnership with Neoway Academy, India
Anil Thomas Fellowship | NLP & Gestalt
Anil Thomas Fellowship | NLP & Gestalt
Cigarettes & Tobacco, Packaged Foods, Education & Stationery,
Personal Care
Cigarettes & Tobacco, Packaged Foods, Education & Stationery, Personal Care
Fashion & Apparel, Home & Furnishing, Food Retail, e-Commerce
Luxury, Hospitality, Residential Real Estate
Clinics, Specialty Care, Tele-health
Instinctive consumer understanding. A great builder of brands.
I knew Karan while he was at ITC. He has a fine marketing mind and has been instrumental in building some of ITC's iconic brands like Classmate which today is India' #1 stationery brand. He has also been an active proponent of digital marketing and has pioneered many successful digital campaigns. Karan brings passion, energy and imagination to the job which makes all the difference. I wish him well in his future endeavours.
Karan was instrumental in building Brand Classmate to become India's largest & fastest growing student stationery brand . He exhibited thought leadership & practiced a 360 degree approach to marketing . Besides Brand Marketing , Karan contributed to National Sales & Category Development . He will be an asset to any Consumer Goods or Retail organisation .
I have had the opportunity to work with karan for many years since the time he joined ITC. Karan has always struck me as very different in his thinking. I believe he is very creative and has an innate ability to unearth unconventional solutions to problems. He has never shied from experimenting and always confident to offer an alternate train of thought even at the risk of incredulity from others and often times his approach has borne out for the best. I think it is this trait that has seen him hold many varied and important positions in the organisation across businesses. A calm and collected exterior belies some great energy and drive on the inside.
Karan is an excellent Brand creator . His inquisitive nature and communication skill aids him in understanding consumer behavior and their problem. He crafts his value proposition based on this understanding and communicates to the consumers . His expertise on valuing a Brand helps him to create value for the enterprise by solving the consumers problem . He the best whom I have worked in creating a Brand and capturing value for the enterprise . His contribution in creating Brand "CLASSMATE" for ITC is commendable .
I had the pleasure of working with Karan Kumar during his tenure as the CMO at BPTP Limited, where he made a lasting impact with his innovative ideas and strategic foresight. Karan brought a unique blend of creativity and resilience to the role, constantly pushing boundaries with fresh, forward-thinking marketing campaigns. His never-give-in attitude, even in the face of challenges, was truly inspiring, and he consistently delivered results that moved the company forward. Additionally, Karan’s ability to captivate and energize every room he entered made him not just a marketing leader, but also a powerful communicator and influencer within the organization.
Some of the best learning of my corporate career happened while I reported into Karan at Fabindia. He's a laissez-faire manager, trusts his team members, gives responsibility beyond the position & shares credit where due. His mentorship allowed me to flourish professionally, and discover my entrepreneurial dream personally. As a CXO, he is 100% committed to growing the business he's responsible for, and finds some really unique ways to propel his brands forward.
I had the privilege of working with Karan at Fabindia, and I can confidently say that he is an exceptional leader. His ability to strategize and execute innovative marketing campaigns is unparalleled and he always ensured that the team was aligned and motivated to achieve our goals. What truly sets Karan apart is his mentorship. He take time to foster individual growth while maintaining a collaborative environment where creativity and performance thrive. Under his guidance, I honed my skills in digital marketing and project management, and his trust in my abilities empowered me to take ownership of major initiatives.
Karan has distinguished himself at Art Fertility and has helped to promote the business and raise its visibility online and offline. He is an expert in his field.
I had the pleasure of working closely with Karan during his tenure as CMO at DLF. Karan is an exceptional leader with a keen strategic mind and a talent for driving successful product launches. His ability to understand market trends, coupled with his innovative approach, was instrumental in the success of several projects under his leadership. Karan's dedication, creativity, and strong work ethic were truly inspiring. I highly recommend Karan to any organization looking for a visionary marketing leader who can deliver exceptional results. It was a privilege to work alongside him, and I hope to do so again in the future.
I have known Karan since 2019 when he joined DLF as CMO. He brought a different perspective to the function and his ability to think and act strategically in different situations makes him a great asset. Marketing/Brand initiatives taken up by Karan during Covid times helped us stay the course. He played an instrumental role in DLF’s market expansion plan. Karan’s cutting-edge business insights helps resolve complex business challenges. His work ethics - discipline, team management, maturity, commitment to timelines etc. were exemplary. I am happy to see him doing well. I wish him greater success in his career.
Karan embraces data driven decision making, prioritizes customer centrity, is agile and adaptive and cultivates a culture of innovation.
There are managers and then there are managers who mentor you, push you and guide you to excel and that's Karan for me. Karan runs a tight ship while giving his team a lot of room to experiment and ideate. He's usually the one to say the least in a meeting but the sharpest feedback or inputs will come from him. His two plus decades of stellar career is a marketer's masterclass in itself.
Karan is a RARE GEM which is extremely hard to find these days. I had the pleasure of working with Karan in DLF. He joined the company at a time when the organisation was undergoing a transformation. He was the first CMO that DLF had hired. He did a fantastic job for the residential business, he set up processes, hired a new team which delivered fantastic results. His skills, experience, and work ethics makes him a valuable asset !
Karan was a consummate professional and his insights on marketing and digital advertising have been invaluable tools to the board members and shareholders of ART. I wish him the best in his future endeavours.
I was fortunate to work with Karan as my manager at DLF when I started my real estate journey. A supervisor and mentor who not only looks to nurture your talent through mere recognition, but constantly pushes you to break out of your mould, reinvent yourself, try new things, and discover a better version of yourself. Calm, collected, observant, intellectual, perceptive - these are some of the attributes I would use to describe him as a person that set him apart from most others.
I had the pleasure of working with Karan. He consistently demonstrated a profound mastery in steering our marketing strategies in the capacity of Group CMO, ensuring they not only aligned with our business goals but also set new benchmarks for success in our industry. What truly sets him apart is unflappable nature. No matter how high the stakes, he remains calm and composed, providing the team with the stability and confidence needed to tackle complex challenges. Moreover, his exceptional communication skills make him a standout leader and collaborator.
I had the pleasure of working closely with Mr. Karan Kumar during his tenure as the CMO at DLF Ltd, where I was consistently impressed by his exceptional acumen and deep understanding of marketing and public relations. Karan's strategic insights and innovative approaches played a pivotal role in enhancing DLF's brand presence and driving impactful campaigns.
We've worked together for what i call a short duration however, his persona and approach have left an indelible mark on me. He's one of the leaders who leads from the front. He mentors the team rather than coach them and allows the space in allowing them to learn, even if committing mistakes. Has a creative bent of mind which is evident in the campaigns he helps shape. He's a great adaptor to the industry he works in and shall always be a frontrunner. I wish Karan greatest of success in his career.