Helping businesses build their next chapter of growth.
Growth is rarely limited by a lack of ambition. More often, it slows because strategy, customer needs, execution and organisational capability stop moving in the same direction.
For over 25 years, I have worked with organisations across consumer goods, retail, healthcare and real estate, helping them navigate growth, transformation and change. Those experiences have reinforced a simple belief: sustainable growth is created when business strategy, customer insight and execution work together.
Today, I partner with founders, CEOs and leadership teams to solve strategic business challenges, unlock new opportunities and build organisations that are better prepared for the future.
When Clients Typically Reach Out
Every business reaches moments that demand a different perspective. Clients typically reach out when they are looking to:
While every situation is different, the objective is usually the same: creating sustainable growth and long-term business value.
How I Help
Tap a card to see the full areas.
Accelerating Growth
Helping organisations identify where future growth will come from and build practical strategies to achieve it.
- Business Strategy
- Growth Strategy
- Commercial Strategy
- Market Expansion
- Portfolio Strategy
- New Business Launches
Building Stronger Brands
Creating brands and customer experiences that strengthen market position and drive long-term business value.
- Brand Strategy
- Brand Transformation
- Customer Strategy
- Customer Experience
- Positioning
- Category Development
Transforming Marketing
Building marketing organisations that are commercially focused, customer-centric and future-ready.
- Marketing Strategy
- Go-to-Market Strategy
- Marketing Transformation
- AI-enabled Marketing
- Digital Transformation
- Marketing Capability Building
Advising Leadership Teams
Working alongside founders, CEOs and leadership teams as a trusted strategic advisor during periods of growth and change.
- Strategic Decision Support
- Business Reviews
- Executive Workshops
- Cross-functional Alignment
- Growth Roadmaps
- Ongoing Advisory
How I Work
No two businesses are the same, which is why I do not begin with predetermined frameworks or ready-made solutions.
Every engagement starts by understanding the business, its ambitions, and the challenges standing in the way of growth.
Together, we challenge assumptions, identify opportunities, and develop practical strategies that are grounded in commercial realities and focused on measurable outcomes.
My role is not simply to provide recommendations. It is to help leadership teams make better decisions and build capabilities that continue creating value long after the engagement ends.
Experience That Shapes My Perspective
My advice is grounded in more than two decades of leadership experience inside businesses, not just consulting from the outside. Over the course of my career, I have:
- Led marketing for revenue portfolios exceeding ₹25,000 crore.
- Built and transformed marketing organisations.
- Strengthened brands across multiple industries.
- Launched businesses and entered new markets.
- Improved customer experience and commercial performance.
- Introduced AI-led marketing capabilities.
- Partnered closely with Chairmen, CEOs and executive leadership teams.
I have had the privilege of contributing to organisations including ITC, Fabindia, DLF, ART Fertility Clinics and Hero Realty, experiences that continue to shape how I think and advise businesses today.
Industries
While every industry is unique, the principles of growth remain remarkably consistent. My experience spans:
Consumer Goods & FMCG
Retail & Lifestyle
Real Estate
Healthcare
Working across industries has helped me bring fresh perspectives while remaining grounded in commercial realities.
What It's Like Working Together
Clients value working with me because the conversations go beyond marketing. They are strategic, commercially grounded, and focused on solving the right business problems before discussing solutions. Every engagement is built around a few simple principles:
Understand the business before recommending solutions.
Keep the customer at the centre of important decisions.
Align strategy with commercial outcomes.
Build organisational capability rather than dependency.
Focus on practical actions that create lasting value.
Trusted by leaders across ITC, Fabindia, DLF and ART Fertility Clinics
Instinctive consumer understanding. A great builder of brands.
Karan has a fine marketing mind and has been instrumental in building some of ITC's iconic brands like Classmate, today India's #1 stationery brand. He brings passion, energy and imagination to the job.
Karan was instrumental in building Brand Classmate into India's largest & fastest growing student stationery brand. He exhibited thought leadership and practiced a 360-degree approach to marketing.
Karan has always struck me as very different in his thinking — creative, with an innate ability to unearth unconventional solutions to problems.
Karan is an excellent Brand creator. His inquisitive nature and communication skill aid him in understanding consumer behavior. His contribution in creating Brand "Classmate" is commendable.
Karan brought a unique blend of creativity and resilience, constantly pushing boundaries with fresh, forward-thinking marketing campaigns.
Some of the best learning of my corporate career happened while I reported into Karan at Fabindia. He's 100% committed to growing the business he's responsible for.
His ability to strategize and execute innovative marketing campaigns is unparalleled, and he always ensured the team was aligned and motivated.
Karan has distinguished himself at ART Fertility and has helped promote the business and raise its visibility online and offline. He is an expert in his field.
Karan is an exceptional leader with a keen strategic mind and a talent for driving successful product launches, instrumental to several projects under his leadership.
Instinctive consumer understanding. A great builder of brands.
Karan has a fine marketing mind and has been instrumental in building some of ITC's iconic brands like Classmate, today India's #1 stationery brand. He brings passion, energy and imagination to the job.
Karan was instrumental in building Brand Classmate into India's largest & fastest growing student stationery brand. He exhibited thought leadership and practiced a 360-degree approach to marketing.
Karan has always struck me as very different in his thinking — creative, with an innate ability to unearth unconventional solutions to problems.
Karan is an excellent Brand creator. His inquisitive nature and communication skill aid him in understanding consumer behavior. His contribution in creating Brand "Classmate" is commendable.
Karan brought a unique blend of creativity and resilience, constantly pushing boundaries with fresh, forward-thinking marketing campaigns.
Some of the best learning of my corporate career happened while I reported into Karan at Fabindia. He's 100% committed to growing the business he's responsible for.
His ability to strategize and execute innovative marketing campaigns is unparalleled, and he always ensured the team was aligned and motivated.
Karan has distinguished himself at ART Fertility and has helped promote the business and raise its visibility online and offline. He is an expert in his field.
Karan is an exceptional leader with a keen strategic mind and a talent for driving successful product launches, instrumental to several projects under his leadership.
Karan's cutting-edge business insights help resolve complex business challenges. His work ethic — discipline, team management, maturity, commitment to timelines — was exemplary.
Karan embraces data driven decision making, prioritizes customer centricity, is agile and adaptive and cultivates a culture of innovation.
Karan runs a tight ship while giving his team a lot of room to experiment. His two-plus decades of stellar career is a marketer's masterclass in itself.
Karan is a rare gem which is extremely hard to find these days. He was the first CMO DLF had hired — he set up processes, hired a new team and delivered fantastic results.
Karan's insights on marketing and digital advertising have been invaluable tools to the board members and shareholders of ART.
A mentor who not only nurtures your talent through recognition, but constantly pushes you to break out of your mould and discover a better version of yourself.
Karan consistently demonstrated a profound mastery in steering our marketing strategies as Group CMO, setting new benchmarks for success in our industry.
Karan's strategic insights and innovative approaches played a pivotal role in enhancing DLF's brand presence and driving impactful campaigns.
He's one of the leaders who leads from the front — mentoring the team rather than just coaching, and always a great adaptor to the industry he works in.
Karan's cutting-edge business insights help resolve complex business challenges. His work ethic — discipline, team management, maturity, commitment to timelines — was exemplary.
Karan embraces data driven decision making, prioritizes customer centricity, is agile and adaptive and cultivates a culture of innovation.
Karan runs a tight ship while giving his team a lot of room to experiment. His two-plus decades of stellar career is a marketer's masterclass in itself.
Karan is a rare gem which is extremely hard to find these days. He was the first CMO DLF had hired — he set up processes, hired a new team and delivered fantastic results.
Karan's insights on marketing and digital advertising have been invaluable tools to the board members and shareholders of ART.
A mentor who not only nurtures your talent through recognition, but constantly pushes you to break out of your mould and discover a better version of yourself.
Karan consistently demonstrated a profound mastery in steering our marketing strategies as Group CMO, setting new benchmarks for success in our industry.
Karan's strategic insights and innovative approaches played a pivotal role in enhancing DLF's brand presence and driving impactful campaigns.
He's one of the leaders who leads from the front — mentoring the team rather than just coaching, and always a great adaptor to the industry he works in.
Snippets of select recommendations received. To see them and read more, visit the LinkedIn page.
Insights on Business Transformation
Ideas on business growth, marketing and transformation.
Let's Build Your Next Chapter
Every business reaches moments when experience, perspective and clear thinking make all the difference. Whether you are preparing for your next phase of growth, strengthening your market position or navigating business transformation, I would welcome the opportunity to understand your challenge and explore how we can work together.
Let's Start a Conversation.