I don’t think any brand custodian will welcome their brand to be shown in poor light. However, given how media platforms today make communication easily accessible, one should also be aware that reactions will come thicker and faster than ever before.
Constructive feedback should always be welcomed. However, brands should also be prepared to engage with at least some that may be otherwise. Execution strategies must incorporate such preparedness and the brand custodian must always be on the ball.
Karan Kumar for afaqs!
This article was first published in afaqs.com and authored by Namam Chawla. To read the complete article Click Here